A person using a mobile payment app at a point-of-sale terminal, illustrating the influence of digital payment apps on consumer impulse buying behavio.
Digital Payment Apps and Their Influence on Impulse Buying Behaviour
Click here to download the full paper (PDF) Authored By: Shreyansh Sonker, MBA, & Co-Authored By: Dr Khushboo Agnihotri, Assistant Professor, ABS, Amity University Lucknow Campus, Uttar Pradesh, India, Click…