Analyzing how short videos influence impulse buying among Gen Z consumers, based on recent research and academic insights.
A Study on How Short-Form Video Content Influences Impulse Buying in Gen Z
Click here to download the full paper (PDF) Authored By: Mr. Ujjwal Shukla, Enrollment No.: A7001924082, MBA, Semester IV, & Co-Authored By: Dr. Archana Sharma, Assistant Professor, ABS, Amity University…