Volume 6 & Issue 3 Archives

Role of Artificial Intelligence in Personalized Digital Marketing Strategies

Post author:Varun Kumar
Post published:March 9, 2026
Post category:Volume 6 & Issue 3
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Click here to download the full paper (PDF) Authored By: Mr. Tabish Malik, Scholar, & Co-Authored By: Dr. Khushboo Agnihotri, Assistant Professor, ABS, Amity University Lucknow Campus, Uttar Pradesh, India,…

Read more about the article The Influence of AI-Driven Recommendation Systems on Fashion Consumers’ Online Purchase Decisions: An Empirical Study

The Influence of AI-Driven Recommendation Systems on Fashion Consumers’ Online Purchase Decisions: An Empirical Study

Post author:Varun Kumar
Post published:March 9, 2026
Post category:Volume 6 & Issue 3
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Click here to download the full paper (PDF) Authored By: Ahan Singh Patel, MBA (Semester IV), Batch 2026, & Co-Authored By: Dr. Snighdha Singh, Assistant Professor, ABS, Amity University Lucknow…

Strategic Workforce Planning and Digital Marketing Strategies

Post author:Varun Kumar
Post published:March 9, 2026
Post category:Volume 6 & Issue 3
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Click here to download the full paper (PDF) Authored By: Abhinav Tiwari, MBA (Semester IV), Batch 2026, & Co-Authored By: Dr. Komal Malik, Assistant Professor, ABS, Amity University Lucknow Campus,…

Digital Payment Apps and Their Influence on Impulse Buying Behaviour

Post author:Varun Kumar
Post published:March 9, 2026
Post category:Volume 6 & Issue 3
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Click here to download the full paper (PDF) Authored By: Shreyansh Sonker, MBA, & Co-Authored By: Dr Khushboo Agnihotri, Assistant Professor, ABS, Amity University Lucknow Campus, Uttar Pradesh, India, Click…

Startup Failure Analysis in Uttar Pradesh: A Study of Top Causes & Prevention Strategies

Post author:Varun Kumar
Post published:March 8, 2026
Post category:Volume 6 & Issue 3
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Click here to download the full paper (PDF) Authored By: Rajveer Singh, MBA, & Co-Authored By: Dr Arun Baduria, Assistant Professor, ABS, Amity University Lucknow Campus, Uttar Pradesh, India, Click…